Lely reports financials over 2024

Highlights:  

• €857 million turnover* (2023: €888 million).  
• 3.4% decline in revenue.  
• Proud to launch three new products: Zeta, Juno Max and Discovery Collector C2.  
• New strategy 2025-2030 launched with focus on Farm of the Future and ESG.  
• Installation of 50,000th Astronaut milking robot.  
• 2025 is proving challenging due to uncertainty in the agricultural sector in general.  

Lely, a leader in automated systems and data management for dairy farmers, today presented its annual results for 2024 with a total turnover of €857 million (2023: €888 million). The revenue decline of 3.4% however reflects the global political uncertainty for dairy farmers and the agricultural sector in general. The last quarter of 2024 showed good resilience and a bounce back to normal levels of sales, which gives confidence heading towards 2025. Lely continues to invest 8.8% of total turnover in Research & Development for new innovations to realise the Farm of the Future. There is a strong commitment to invest in sustainable innovations. 

For generations to come  

André van Troost, CEO of Lely: “As 2024 has been a tough and challenging year for us, we are not surprised by the slightly lower results. The ongoing uncertainty in the agricultural sector globally, in combination with stricter regulations, increased production costs and low but gradually improving milk prices make farmers hesitant to invest. At the same time, we continue to see a growing demand for sustainably produced dairy with an expected growth in dairy intake of around 2% worldwide. Also, the adoption of robotics and data management continues to increase. Additionally, I am proud that we have launched three new products in September. These are important next steps towards realising the Farm of the Future. We expect 2025 to be quite challenging, but we are confident that we are working towards a healthy future for generations to come.”  

Working towards the Farm of the Future  

Last year, we launched three impactful solutions for monitoring, feeding and manure handling at the Yellow Revolution event emphasizing our innovative DNA. With the launch of cow and barn monitoring system Zeta, feed pusher for large-scale farms Juno Max and next generation manure robot Discovery Collector C2 with sand flush accessory, we aim to answer the challenges faced by dairy farmers worldwide. In the coming years, we will continue to innovate to realise the Farm of the Future.  

Market in motion  

In 2024, the adoption of robotics and data continued to increase globally. Thanks to our dedicated and focused Lely Center network, combined with well performing products, we see high customer satisfaction scores. Last year, we celebrated 20 years of Discovery manure solutions, the installation of the 50,000th Astronaut and the installation of the first Exos in Germany. In September we launched our new strategy for 2025-2030. Although the dairy sector remains our primary focus, we have included exploring alternative proteins as an additional source of income for the farmer. With our new strategy, we continue to build a bright future for our farmers.   

Outlook for 2025  

Although we expect 2025 again to be quite challenging, the orderbook is slightly better than last year. In addition, we see higher milk prices and signs of declining interest rates for farmers. At the same time, we observe ongoing uncertainty in the agricultural sector globally. We will continue to support our farmers worldwide in their work to produce sustainable and nutritious dairy products. The long-term outlook for robotics and data management remains very bright. In the coming year, we look forward to implementing our new strategy, as well as making steps in a number of new exciting propositions in line with our vision on the Farm of the Future.  

*The numbers have not yet been audited and financial statements have not yet been prepared.

For more information, please contact:  
Eveline van Wijmen, External Communications Manager Lely 
evanwijmen@lely.com, +31 (0) 6 51 94 47 48